Samsung has reportedly developed a new 200MP ISOCELL HPB sensor with a larger 1/1.4-inch optical format. However, we may still not see this sensor in upcoming Galaxy flagships, not even the Galaxy S26 Ultra. Instead, the company will supply the camera to Vivo for its Vivo X300 series. The standard X300 will feature it as its main camera, whereas the X300 Pro will use it for telephoto photography.
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Samsung doesn’t plan to use its new 200MP camera in Galaxy flagships
Tipster Ice Universe recently pointed out the irony that while Vivo benefits from Samsung’s cutting-edge imaging hardware, the Korean firm’s own flagship, the Galaxy S26 Ultra, is expected to ship with a relatively modest 1/2.55-inch telephoto sensor. This has sparked criticism from some observers, who find it unusual that Samsung’s semiconductor arm equips competitors with superior camera technology while its own mobile division lags behind in certain areas.
Adding to the controversy, the post highlights the growing tension between Samsung Semiconductor and Samsung MX (Mobile eXperience). Though part of the same group, the two divisions are often seen as rivals with conflicting interests. According to the tipster, this internal divide sometimes prevents Galaxy smartphones from getting the very best hardware Samsung produces.
If Samsung MX operated independently, some argue, the Galaxy lineup might feature more advanced camera specs instead of prioritizing what appears to be corporate balancing between divisions. However, that may not be entirely true. As we have seen time and again, Samsung’s Ultra flagships comfortably outsell all other “Ultras” combined. Despite relatively inferior hardware, most users are happy with the camera performance as the devices produce comparable images.
Moreover, Samsung is prioritizing slimmer and lighter designs for its Galaxy phones, and larger camera sensors don’t align with that goal. While some fans may find it puzzling that the company skips its own cutting-edge hardware, Samsung has consistently remained in the conversation for the best camera phones by optimizing performance from relatively modest sensors. Rumors suggest the Galaxy S26 Ultra will bring further improvements, so the story is far from over. Stay tuned for more updates.