A fellow I’m A Celebrity alumnus Nadine Dorries made a brief cameo – the ex-Conservative cabinet minister repeated her claim that her former political party was “dead”.
Another Tory defector, Mayor of Greater Lincolnshire Andrea Jenkyns, told me she believed three more former Conservative MPs were in talks to join Reform.
The party’s annual conference is an increasingly professional affair and Reform’s sustained lead in the opinion polls has clearly been noted by public affairs professionals.
The most obvious addition to attendees this year was a coterie of lobbyists touring the venue trying to understand how they might work with a Reform-led government.
Yet the influx of corporate interests does not seem to have overshadowed the colourful – and occasionally camp – feel of the party. Where else would you spot former Tory MP and Strictly star Ann Widdecombe accompanied by a stern bodyguard, or former daytime TV star Jeremy Kyle wandering around the exhibition hall?
After dominating the domestic news agenda for much of the summer with pronouncements on illegal immigration, Reform’s 2025 conference has undoubtedly been overshadowed by the Rayner reshuffle drama.
The party and its members remain bullish about their chances in the years ahead.
Yet time can be a dangerous commodity in politics. Whether the next general election is in two years as Farage predicts or in four years’ time as is more likely, a lot can shift fast – including opinion polls.
Maintaining that lead is Farage’s biggest challenge.