AI assistant Marloo has been developed to “rescue frustrated UK advisers from outdated software”, according to its creators.
Marloo has just closed a $2.7mn (£1.99mn) investment round, led by Blackbird Ventures.
This has enabled the creators — Shakeel Lala, Hardy Michel, and Ben Robertson — to enhance the AI tool, which has been designed specifically for financial advisers.
Speaking to FT Adviser, Hardy Michel, co-founder and chief executive of Marloo, said: “Advisers didn’t get into this profession to be buried in paperwork or frustrated by awful software built in the last century.
“In 2025, advisers deserve technology that is truly AI first: simple, intuitive solutions that are a pleasure to use.”
Screenshot of Marloo’s tool as the adviser’s dashboard would look© Marloo
Michel added the goal of Marloo was to “empower advisers and their important work” by building a tool that was simple and easy to use, enabling the adviser to “get back to what matters most: their clients”.
Some of the benefits of the AI assistant include:
Customised meeting templates and communications in the adviser’s style
Accurate recording and translation of any call or file into compliant advice documents.
‘An ask Marloo’ anything tool to help advisers search across all stored
information
Ability to curate the adviser’s archive adviser’s archive into an active, instantly searchable knowledge base.
Enabling the adviser to share meeting notes and relevant information securely
The creation of compliant data sets for audit
The ability to store everything on a secure platform.
According to Michel, the platform has already seen a “rapid 45 per cent month-on-month adoption as word spreads among advisers”.
Investment
To continue to develop, Marloo has just closed the nearly £2mn investment round led by Blackbird Ventures.
The latest funding will enable Marloo to accelerate the rollout of new features, driven by feedback from advisers.
Investing in the AI boom without being caught in a bubble
Samantha Wong, partner at Blackbird Ventures, said Marloo’s approach to the financial advice sector stood out.
Wong said: “Customer and product obsession, and speed of execution are the markers of generational companies, and Marloo has this in spades.”
The platform and the AI tool has already been adopted by advisers across the UK, as well as across New Zealand and Australia.
Marloo adheres to enterprise-grade security standards including SOC 2 Type 2 and GDPR compliance.