Published
September 11, 2025
Eco-friendly footwear brand Vivaia is set to open on Friday its first UK retail store at Westfield London.
Footwear brand Vivaia opens first UK store at Westfield London – Vivaia
The new store is designed to act as both a retail destination and a connection hub, giving customers an immersive experience with the brand.
Notably, it will house Vivaia’s latest breakout style, the Sneakerina, a refined and functional lace-up derby flat, which features a triple-layer sole, foldable construction, and interchangeable laces. Since launching just two months ago, the Sneakerina has sold more than 15,000 pairs and has been spotted on stars including Bella Hadid, Lola Tung, Julia Roberts, Charli XCX, and Amelia Gray.
To celebrate its UK debut, Vivaia will also release an exclusive embroidered Cavalier King Charles Loafer, a nod to the beloved British spaniel.
The opening is a milestone moment for the brand and marks the next step in its journey to pioneer footwear innovation within the UK market and globally.
“With London surpassing New York as Vivaia’s top global market in 2024, the city was a natural choice for the brand’s first UK location,” the company explained in a news statement.
Founded just five years ago, Vivaia has quickly built international recognition for its eco-friendly approach to everyday footwear. Today, it provides a wide range of footwear direct-to-consumer across more than 61 countries and regions worldwide.
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