Hi, it’s Tala in London. Growing up, my parents always forced me to eat my greens – but these days my social media feed is full of people saying to ditch them and go all in on meat. But before we get to that…

My social media feed has been flooded with videos that look like a butcher’s spread: a wooden chopping board stacked with meat, sticks of butter, and a copious amount of fried eggs. Some go even further and show people biting into raw steak or chomping on butter blocks as if they were candy bars.

It’s all part of the viral food trend: the carnivore diet — a restrictive regimen that excludes nearly everything except animal products. No vegetables. No fruit. No carbs. Just meat, fish, eggs, and some dairy products.