Even as belts stay tight on basics, data shows everyone loves a little treat

20250924N affordable luxuries

Japan’s economy keeps consumers conscious of spending, but many seek small luxuries like movies and dining to cope with summer heat. (Source photos by Nikkei)

CHIHIRO UCHIYAMA

September 25, 2025 06:30 JST

TOKYO — Japanese consumers splurged on dinner and movies during this summer’s extreme heat, driving double-digit spending increases in both categories last month based on credit card data.