The Race for 2035: Who’s Next?

After Australia and the USA, attention turns to 2035. With Europe likely in line for rotation, several heavyweights and ambitious newcomers are circling.

World Rugby Chair Brett Robinson said: “Rugby World Cups are the sport’s greatest platform and the men’s edition fuels the growth and sustainability of the sport.

“The process we are launching for 2035 sits at the very heart of our renewed strategy to grow the reach, strength and impact of the global game for our members.

“Following historic tournaments in the USA, we see 2035 as another major opportunity to unlock new audiences and additional value while ensuring Rugby World Cup continues to inspire and unite the world through rugby.”

Spain

Pros: Global tourism hotspot, renovated mega-stadiums like Camp Nou (105,000) and the Bernabéu, strong transport links.

Cons: Rugby is still developing domestically, and stadium scheduling around La Liga will be a challenge.

England

Pros: Already proven hosts (1991, 2015), Twickenham and Premier League stadiums ready, huge rugby fanbase and guaranteed sell-outs.

Cons: World Rugby may want novelty rather than another return to a traditional powerhouse.

Italy

Pros: Strong Six Nations presence, passionate northern rugby culture, decent stadium network.

Cons: Infrastructure upgrades needed, less global tourism pull than Spain, not as commercially lucrative.

Gulf States (Qatar, UAE, Saudi Arabia)

Pros: Enormous financial backing, modern stadiums, appetite to host mega-events, first World Cup in the Middle East.

Cons: Climate challenges (September/October heat), little local rugby tradition, political and human rights concerns.

South Africa

Pros: Rugby-mad nation, rich history (1995, 2007), proven stadiums and atmosphere.

Cons: Economic instability and World Rugby’s desire to spread the game could work against them.

Japan

Pros: 2019 was a huge success, expanding rugby into Asia, with strong infrastructure and fan engagement.

Cons: Hosting again so soon may be viewed as repetitive; some stadiums still smaller compared to European options.

POLL:

RUCK’s 2035 Power Rankings

So, who’s favourite to land the World Cup in 2035? Here’s how we see it right now:

Spain – Momentum, mega stadiums, and a fresh European flavour.

England – Safe hands, guaranteed revenue, but less novelty.

Gulf States – Financial muscle could sway World Rugby, but major hurdles remain.

Italy – Solid option, but may be overshadowed by Spain.

South Africa – A classic rugby nation, though political and economic issues are obstacles.

Japan – Proven host, but unlikely to return so soon after 2019.

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