Breeders’ Cup Limited today announced the launch of “Champions Give Back,” a campaign dedicated to raising funds and awareness for Breeders’ Cup Charities, dedicated to generating meaningful, lasting support for key industry non-profits and the broader Thoroughbred racing community.

Led by an annual donation of all royalties received on Breeders’ Cup merchandise sales, “Champions Give Back” will support the significantly enhanced Breeders’ Cup Charities program announced earlier this year. Breeders’ Cup Charities supports five core pillars: Thoroughbred aftercare, jockey health and wellness, backstretch and industry workers, equine research, and other impactful community initiatives.

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Featuring a stylish selection of apparel, accessories, and décor—each piece designed in a celebration of the equestrian spirit—all Breeders’ Cup royalties from every purchase will be donated to Breeders’ Cup Charities. From luxury totes that blend fashion and function, to an exclusive line of genuine leather handbags, custom-made jewelry, captivating framed posters, and trackside-inspired outerwear, there’s something for everyone. Those who shop the collection will not only celebrate the Breeders’ Cup lifestyle, but will also support a meaningful mission with their purchase helping support the communities and causes that matter most to Thoroughbred racing. Fans can explore BreedersCupShop.com to shop the full collection.

Fans can also support “Champions Give Back” by texting BCWC to +1 (855) 800-4975 to donate, or by visiting BreedersCup.com/Charities. A $50,000 match from international philanthropist and racehorse owner Ken Freirich will double the power of all donations received during the campaign, which will start Oct. 1 and run through the Oct. 31-Nov. 1 Breeders’ Cup World Championships at Del Mar Thoroughbred Club.

Additionally included in the campaign for guests at the World Championships, $1 from every official Breeders’ Cup cocktail – the Torrie Cup featuring Maker’s Mark bourbon and the Garland, featuring Chopin Vodka – will be donated to Breeders’ Cup Charities.

A post-event auction of donated Thoroughbred racing memorabilia will conclude the campaign, with additional details to be released after the World Championships. Owners of World Championships contenders are also given the option to dedicate a percentage of purse earnings to Breeders’ Cup Charities.

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For 2025, Breeders’ Cup Charities will proudly support multiple established charities, including but not limited to, the Thoroughbred Aftercare Alliance, the Permanently Disabled Jockeys Fund, the Grayson-Jockey Club Research Foundation, and the Race Track Chaplaincy of America.

This story was originally reported by Paulick Report on Sep 30, 2025, where it first appeared in the Horse Care section. Add Paulick Report as a Preferred Source by clicking here.