Published
October 8, 2025
Goddiva’s on a roll. Fresh from launching into footwear last month, the women’s fashion brand, which specialises in evening, party and wedding wear, is heading into denim.
The occassionwear brand now wants to “redefine everyday denim” by “blending timeless denim silhouettes with Goddiva’s signature elegance”.
Designed to “move seamlessly from laid-back daytime looks to elevated evening styling”, the brand says each piece was created with “versatility at its core”.
The collection presents a curated range of contemporary fits and washes, from classic slim fit jeans to more relaxed styles, “ensuring there is a flattering option for every woman”.
Available in sizes XS-XL and priced £38-£45 the jeans are “crafted to elevate and empower, while remaining accessible in both style and price point”, it adds.
Narmina Melkiova, director at Goddiva, said: “Denim is no longer just about casualwear, it’s about self-expression and empowerment. With this launch, we wanted to give our customers denim pieces that transition effortlessly, allowing them to feel confident and stylish in every setting.”
In September, the brand also entered the footwear category with a range “designed to complement and expand the modern woman’s wardrobe” coming in versatile designs in key colours “carefully created to pair seamlessly with the brand’s iconic dresses”.
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