The LEGO Group and Formula 1 has released the first trailer for Bricks on Track: Building the LEGO F1 Drivers’ Parade, a new special about the ten drivable LEGO F1 cars that took to the track at the FORMULA 1 MIAMI GRAND PRIX 2025 Drivers’ Parade and delighted the world in an incredible global feat, featuring all 20 Formula 1 drivers on the grid. The full 48-minute special, produced by JustSo, will be available on select TV & streaming services soon.
The special takes fans behind the scenes of everything that went into creating these one-of-a-kind cars and the incredible spectacle in Miami, where the LEGO Group’s model production team were tasked with their biggest challenge to date. Fans will see how the idea first came to be and how the team overcame the challenges they faced on their journey to putting the ten cars on track. The result surprised fans on the ground in Miami and worldwide and made the Formula 1 drivers in the cars rediscover their inner child during the Drivers’ Parade.
In addition to experiencing never-before-seen footage and reactions from the drivers behind the wheel, fans will also be able to hear insights from the LEGO Group’s head of design, William Thorogood, and Formula 1 presenter and former racing driver, Naomi Schiff, providing insights throughout the journey towards the Drivers’ Parade.
From JustSo, Bricks on Track: Building the LEGO® F1® Drivers’ Parade was directed by Marcus Liversedge and produced by Auriol Wyles, with Leo Birch serving as creative director and co-executive producer for JustSo. Executive producers are Jill Wilfert, Keith Malone, Brent Benedetti and Robert May for the LEGO Group, Jonny Madderson, Jono Stevens and Matt Shaw for JustSo. Associate producer for the LEGO Group is Stephanie Freeman-Kuflik.
Jill Wilfert, senior vice president, entertainment partners and content, the LEGO Group said, “We are excited to take fans behind the scenes of this incredible journey to the iconic, one-of-a-kind LEGO moment at the Miami Grand Prix. This showcase highlights the creativity and innovation that went into crafting these unique cars, as well as the excitement felt by both drivers and fans. We hope this special inspires F1 and LEGO enthusiasts to build anything they can imagine.”
Leo Birch, creative director at JustSo comments, “With Bricks on Track: Building the LEGO F1 Drivers’ Parade, we set out to tell the inside story of one of the most audacious and ambitious projects The LEGO Group has ever attempted. This broadcast film dives into the setbacks, the celebrations and the unstoppable determination behind pulling off a world-first race that wowed fans around the globe…not to mention the drivers themselves! It was a real joy to witness the teamwork, enthusiasm and sheer graft that made it possible and as a big F1 fan, to see the world’s greatest drivers enjoying it so much was incredible.”