The Kingdom at The Grove is set to open at the luxury hotel on the edge of Watford next spring, claiming to offer “the most comprehensive fitting experience in golf”.
The facility will offer Trackman, Foresight, GEARS, and Quintic technology, while employing “highly experienced and skilled fitters”.
CGI of the new facility.(Image: TaylorMade Golf)
President and CEO of TaylorMade Golf – the company behind The Kingdom – David Abelas, said: “We are delighted to unveil our first The Kingdom location outside of the United States at The Grove, near London.
“The Kingdom has been an iconic part of the TaylorMade brand for many years, and we’re thrilled to bring it to a new market enabling more golfers to experience what we do best. Since the beginning, we’ve been on a journey to become the market leader in customisation and personalisation.
“This new facility is a tangible sign that our strategy is thriving and will help strengthen the global position of our brand.”
The Kingdom at The Grove will include three state-of-the-art fitting bays, a putting studio, a custom workshop, a lounge and a locker room.
(Image: TaylorMade Golf)
As well as this new building, the entire golf offering at The Grove is set for an overhaul, with the driving range being reconstructed by Kyle Phillips Golf Course Design.
The new grass driving range at The Kingdom will be around 7.4 acres and 320 yards (293 metres) long, with a 600 square metre teeing area in front of the building.
The entire golfing facility at The Grove will be “8.5 acres of pure golfing paradise”.
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The Grove’s general manager Anna Darnell, said: “It is fantastic to be able to announce this partnership with TaylorMade Golf.
“To partner with TaylorMade, who have some of the most innovative products on the market, and a portfolio of the game’s most elite athletes, The Kingdom at The Grove will further enhance our guest experience and strengthen our position as the number one golf resort in England*. We look forward to welcoming everyone to The Grove next year.”
Planning permission for a new golf offering was granted by Three Rivers District Council back in June.
(Image: TaylorMade Golf)