Sydney Sweeney flashed her abs in a new ad campaign that debuted this week.
The 27-year-old blonde Hollywood pinup was posing in white tops for the Gen Z fashion brand American Eagle.
The bombshell from Washington state looked ripped after training for a year to play a boxer in a new movie.
Sweeney is playing professional boxer Christy Martin in an upcoming biopic titled Christy.
The movie explores Martin’s groundbreaking career, her struggles with domestic abuse, and her lasting impact on women’s boxing.
The film will premiere at the Toronto International Film Festival (TIFF) in September.
Sweeney will also produce the film through her production company, Fifty-Fifty Films.
Sydney Sweeney flashed her abs in a new ad campaign that debuted this week
The blonde Hollywood pinup was posing in white tops for the Gen Z fashion brand American Eagle
American Eagle is thrilled Sweeney has joined them this year.
The brand says it’s thinking ‘bigger than ever before’ for its new marketing campaign The company’s fall campaign, titled Sydney Sweeney Has Great Jeans.
‘I have great jeans…now you can too,’ wrote Sweeney on Instagram as she debuted one of the commercials.
AE is changing how it runs marketing campaigns by focusing on only one celebrity. In the past, it has featured multiple public figures in ads.
Sweeney — who has also partnered with the brands Dr. Squatch, Baskin-Robbins and Jimmy Choo — seems to be an ideal partner for American Eagle.
Sweeney’s stylist, Molly Dickson, worked with the brand on campaign looks.
Sweeney also designed her own American Eagle jeans with a butterfly design. All net proceeds from the jeans will benefit Crisis Text Line.
American Eagle’s CMO, Craig Brommers, told Modern Retail that Sweeney is ‘the biggest get in the history of our brand.’
‘We’ve had a lot of success working with multiple talent in one season, so it’s not like that recipe is dead,’ Brommers said.
Sweeney in the upcoming biopic Christy
But there are only a few celebrities that have the cachet to be the face of a dual-gender brand, and Sydney is one of them. When she was into the idea of working with us, that’s when you say, I think this is a special, unique moment, and it needs to feel like that.’
This comes after news Sweeney is reportedly set to launch her own lingerie line.
The actress’ latest business venture has received backing from Amazon billionaire Jeff Bezos and his new wife, Lauren Sanchez, who have ‘invested’ in new brand.
A source told Us Weekly that Sydney’s new lingerie line is launching ‘very soon’.
The blonde beauty – who has recently become one of the most sought-after actresses in Hollywood – has actually been working on the lingerie line for ‘for the last year’ and it’s now close to launching.
The insider explained: ‘This has been a huge project for her and something she’s been working on for the last year.’
Sydney has enjoyed a meteoric rise in recent years, starring in TV shows such as Euphoria and The Handmaid’s Tale, while she’s also worked with a host of big-name brands, including Laneige and Frankies Bikinis.
The bombshell looked ripped after training for a year to play a boxer in a new movie
Sweeney is playing professional boxer Christy Martin in an upcoming biopic titled Christy
The movie explores Martin’s groundbreaking career, her struggles with domestic abuse, and her lasting impact on women’s boxing
The film will premiere at the Toronto International Film Festival (TIFF) in September. Sweeney will also produce the film through her production company, Fifty-Fifty Films
Seen in a tank top and jeans as she lays on her tummy
The actress – who ended her engagement to Jonathan Davino earlier this year – has also been tipped to play a Bond girl in the next 007 movie, with director Denis Villeneuve reportedly keen to hire Sydney for his upcoming film.
A source recently told The Sun on Sunday newspaper: ‘Sydney is the top name on the casting sheet for Bond.
‘Denis believes she is hugely talented, as well as having an alluring appeal to younger generations, vital in modernizing the franchise.
‘They’ve hung out together a lot and he has admired her stratospheric rise.
‘Plus Sydney has the quality of being athletic and able to perform physical scenes, as well as being feminine and following in the legacy of the Bond girls.’
Denis was unveiled as the director of the next Bond film last month and he vowed to ‘honor the tradition’ of the character, who will be played by a new actor after Daniel Craig walked away from the movie franchise.
The filmmaker said in a statement: ‘Some of my earliest movie-going memories are connected to 007. I grew up watching James Bond films with my father, ever since Dr No with Sean Connery.
‘To me, he’s sacred territory. I intend to honor the tradition and open the path for many new missions to come.’