St Helens’ Langtree Park home has been renamed The BrewDog Stadium after the Super League club announced a 10-year partnership with the Scottish beer giant.
The deal also involves the naming rights for the North Stand, as well as back-of-shirt sponsorship.
The stadium, which was known as the Totally Wicked Stadium from 2017, also plays host to Liverpool women football fixtures.
The tie-in will also see the company collaborate with St Helens “on a number of fan and community-focused initiatives, including projects delivered through the Saints Community Development Foundation”, the club added.
St Helens finished fifth in the Super League table in 2025 and reached the end-of-season play-offs, where they were eventually knocked out by eventual Grand Final winners Hull KR at the semi-final stage.
Former Salford Red Devils boss Paul Rowley took over as head coach at the club following the conclusion of the 2025 campaign after Paul Wellens departed.