Official listening figures have revealed Kent’s radio station, kmfm, has seen its audience grow again this year.
The channel now has 173,000 listeners tuning in for a total of 1.113 million hours every week, 234,000 hours more than the previous quarter.
kmfm’s audience has grown again
It comes as the station, which broadcasts exclusively from Kent to Kent, saw a major shake-up in its programming this year, welcoming familiar presenters to new programming slots.
Since launching in January, the refreshed Breakfast Show with Rob and Numi is up by 33,000 listening hours, while Getting You Home with Ben Pearce is up by 31,000 hours.
However, Andy Walker, who presents the weekday slot, has seen the biggest increase this quarter with 133,000 hours.
Alongside on-air growth, the latest figures from SharpStream show that in the same period, kmfm averaged 52,378 monthly unique online listeners, via the kmfm app, website and smart devices.
It also saw 340,000 total streams and more than 715,000 hours of listening online.
Head of broadcast at kmfm, Rob Wills, said: “I feel like I say this every year, but there have never been more choices for audiences when it comes to entertainment, whether that is at home, at work or in the car.
The refreshed Breakfast Show with Rob and Numi is up by 33,000 listening hours
“We continue to deliver, and I truly believe that is because we work hard to represent our local communities, bringing entertainment, local information, news and connections that are sadly disappearing elsewhere, while also helping Kent businesses grow through creative marketing campaigns.
“We are really proud of today’s numbers, and as we head towards Christmas, kmfm will once again be running our Give A Gift toy appeal, alongside major cash giveaways and a holiday-of-a-lifetime promotion launching next week.
“If reaching more people across Kent is on your to-do list before Christmas, we would love to chat about how kmfm can help connect your brand or business to our audience.”