British Airways has unveiled a new limited-edition range of amenity kits in its Club World (long-haul business class) cabin, launching exclusively for London Gatwick flights
Featuring four limited-edition designs for customers to collect, the travel pouch showcases artwork by British artists powered by art platform Rise Art
The range includes bespoke products from anatomē, a luxury British wellness brand and London-based modern apothecary
British Airways has launched brand-new amenity kits in its Club World (long-haul business class) cabin at London Gatwick, part of a new partnership with luxury British wellness specialist anatomē.
The amenity kits are on offer to customers travelling in Club World from Gatwick from 26 October 2025. There will be four unique and bold designs from British artists in the range for customers to collect, as the flag carrier continues to push the brand and customer experience forward, celebrating British originality, creativity and relaxation at 35,000ft.
The amenity kit includes a bespoke 10ml moisturiser and a 3ml multi balm from anatomē, produced especially for British Airways, as well as ear plugs, a dental kit, an eye mask and socks. Exclusive and limited edition, the range of travel pouches are set to become immediately sought after, and used again and again by customers.
Calum Laming, British Airways’ Chief Customer Officer, said: “At British Airways we’re always looking to innovate for our customers, and, like our new global lounge concept and cabins, as well as our marketing campaigns and safety videos, we set out to signal a new direction, creating something bold and original, modern and unexpected that would surprise and delight our customers. We’re confident we’ve achieved that with this collaboration with outstanding homegrown British talent and wellness products by anatomē.
“The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse – whether as a travel pouch or an everyday carry-all. We’ve worked with anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board.”
Modern British wellness
Anchored in scent and guided by the expertise of aromachologists, every formulation is crafted with thoughtful precision to nurture both body and mind.
The botanical multi balm is formulated with a blend of botanical extracts and essential oils to provide nourishment, providing the perfect skincare addition when travelling. Ultra-hydrating, it is infused with organic shea butter, rosemary oil and vitamin E, and suitable for all skin types.
The hydrating moisturiser is deeply nourishing and designed to help skin stay refreshed, ideal for use inflight. Developed with a unique blend of essential oils, aloe vera and hyaluronic acid, the moisturiser makes skin feels calm and deeply hydrated.
Designed with purpose
British Airways’ new anatomē products have been made using recyclable aluminium packaging, removing 26.5 tonnes of single use plastic each year.
The bags are made of fully recycled fabric, while the socks are made from recycled polyester and the dental kits and earplugs are paper wrapped, with bamboo toothbrushes included.
ENDS
Notes to Editors
About the artists
Amelia Coward – After graduating from the Royal College of Art with a MA in woven textiles, Amelia applied her fascination with colour theory and training in woven textiles to make unique original works that blend. She paints fine birch plywood in luminous gradients of colour leaving the subtle wood grain, presses the panels, then laser-cuts them into fine strips before recomposing. The result is a palpable sense of rhythm and movement, one hue moving gently in patterns reminiscent of flight paths.
Charlotte Roseberry – Born in Sunderland, Charlotte studied painting at Edinburgh College of Art before moving to a small village in the Scottish Borders. Inspired by her rural surroundings, Charlotte’s self-described ‘internal landscape’ is reflected in her carefully calibrated abstractions. Her design features flat, expansive space bold colours, clear lines and portals, suggestive of reflection and understanding of original British landscapes that surround us.
Kit Boyd – Kit’s work centres around his interest in the spirit of place. Working from his studio near the Thames Barrier, Kit’s intricate prints reflect the British landscape of 19th and 20th Century Romantic artists. One Tree Hill in Greenwich Park is featured in the design. The artist is specifically drawn to the way that the landscape – treelines, rolling hills and the expansive sky that presides over it all – dwarfs the human figure. If there’s one feeling to take away from Boyd’s work, it might be a newfound appreciation of just how small we are in relation to the universe around us.
Naomi Edmondson – British painter, Naomi, is best known for her ongoing project, Survival Techniques, which sees her using open and accessible urban landscapes as the canvas for her work, aimed at promoting hope and optimism. Her bold design features two murals, ‘Face the Sun’ painted in Dalston, is a reminder to turn your face to the sun and enjoy its warmth, and ‘You Can Rest’ painted in Deptford, is a reminder to slow down and relax, perfect reminders before setting off on holiday.
About Rise Art
Rise Art was launched in London in 2011 and has rapidly grown to become one of the most innovative and forward thinking artistic and cultural platforms to promote the work of British artists locally and around the globe. Starting as a digital first gallery, Rise Art has offered hundreds of professional artists an online space to showcase their work.
About anatomē
Founded in London, anatomē is a modern apothecary brand focused on promoting wellbeing through expertly blended botanical formulations. Its philosophy centres on sleep as the cornerstone of health, with products designed to support rest, hydration, and balance in modern lifestyles. anatomē’s skincare range is crafted with natural ingredients including aloe vera, hyaluronic acid, rosemary oil and organic shea butter and is suitable for all skin types. The brand also provides a 20% discount to British Airways customers, included in each amenity kit.