Published
October 26, 2025
Diane von Furstenberg is introducing a new initiative that celebrates the brand’s heritage.
Diane von Furstenberg launches DVF Vintage. – Diane von Furstenberg
Dubbed “DVF Vintage”, it offers a hand-selected collection of vintage styles pulled from Diane’s personal archives and from the DVF community, through a buy-back program that invites customers to consign their pre-loved DVF items for store credit.
At the heart of the initiative is a dual mission: to honor DVF’s five-decade cultural legacy of confidence, empowerment, and individuality, while championing circular fashion.
“I always wanted to design timeless dresses but I didn’t know how timeless they would become,” said Diane von Furstenberg. “The essence of timelessness is in dresses that last forever, and to have a great vintage piece is a jewel that lasts forever in your closet.”
The launch is now live both online and through an immersive pop-up at the brand’s Meatpacking District flagship in New York City, running until November 30.
Visitors to the Meatpacking flagship can explore a rotating curation of archival looks, tracing the evolution of the brand’s era-defining prints and silhouettes. Online, customers can share personal stories and favorite DVF memories, further weaving community and storytelling into the initiative.
Copyright © 2025 FashionNetwork.com All rights reserved.