A number of showrooms have closed across the South West
Darts Farm(Image: Google)
An international retailer has closed its showroom at a popular shopping village in Devon after the business went into administration.
Fired Earth has branches all over the UK, several of which are in the South West. They mostly sell tiles.
The company was liquidated on Friday, October 31, after it filed a notice of intention to appoint administrators.
Fired Earth has been operating for more than 40 years and the closures will see a loss of 133 jobs across its sites.
The showroom at Darts Farm near Exeter has been shut and the company will only continue working from its head office and warehouse while it continues to fill existing orders.
Posting to its website, Fired Earth said: “This showroom [Darts Farm] is closed.
“Our showroom is currently closed and we’re unable to take any new orders at this time.”
There are three other showrooms being closed in the South West at Truro, Bath and Bristol.
The full list of closing Fired Earth showrooms and stores:
Adderbury (Oxfordshire)BathBeaconsfieldBristolCheltenhamChesterCobhamExeter (Darts Farm)GuildfordHarrogateHaslemereKnutsfordLondon – BlackheathLondon – ChiswickLondon – DulwichLondon – IslingtonLondon – New Kings RoadLondon – Northcote RoadNottinghamTruro
The company sold a range of interior design tiles for bathrooms, kitchens, walls, and floors as well as paints.
Posting to its site, Fired Earth told customers: “Fired Earth Limited was placed into Administration on 31 October 2025.
“Dane O’Hara and Alex Cadwallader of Leonard Curtis, 5th Floor, Grove House, 248a Marylebone Road, London NW1 6BB were appointed as Joint Administrators.
“The Joint Administrators act as agents of Fired Earth Limited and without personal liability at all times.”
Dane O’Hara said: “Fired Earth has been loss-making for some time. In the last three years, the company has been supported by its shareholder via substantial working capital loans while efforts were made to return the business to profitability.
“Unfortunately, the company continued to incur trading losses, and its investor was not prepared to provide further funding in the absence of a viable turnaround strategy.”
BirminghamLive reported Fired Earth’s collapse reflects broader challenges facing British retailers, with industry forecasts suggesting up to 17,000 shop closures could occur during 2025.