Salisbury Radio Christmas is now broadcasting, playing seasonal music alongside community messages about events and activities taking place in Salisbury city centre.
The station is the result of a collaboration between Salisbury BID, Experience Salisbury and Salisbury Radio.
Becca Conner, manager at Experience Salisbury, said: “We’re excited to be bringing Salisbury Radio Christmas to the city, playing non-stop Christmas classics alongside carefully curated community messages about Salisbury’s Christmas events and activities.
“Whether you listen at home, in the car, or in your shop or office, enjoy listening to all of your festive favourites, whilst supporting our local businesses and organisations.
“Tuning in to this brilliant new station is another way for the local community to support local, support Salisbury this Christmas.”
The station is available online, via smart speakers, the Salisbury Radio app, and the station’s website.
It will broadcast until Sunday, December 26.
Salisbury Radio Managing Director, David Harber, added: “We hope bringing the Spirit of Christmas back to the city will help us promote the efforts of the local businesses and organisations that make Salisbury such a beautiful city each festive season.”