Why Sky Sports are showing no signs of cancelling Halo initiative SheKicksSky Sports launches new ‘Halo’ TikTok channel aimed at female sports fans Sky SportsSky Sports receives backlash for ‘tone deaf’ and patronising female-targeted tiktok page SheKicksSky Sports boss breaks silence on ‘lil sis’ brand Halo chaos – and makes it so much worse Daily StarSky Sports blasted for launching ‘patronising’ female-targeted sport account – and branding new TikTok page the ‘lil sis’ of their other content Daily Mail
