Michael Nicholson’s AGM interview hasn’t gone down well with Celtic supporters.
On Friday Peter Lawwell spared his colleague from a Q & A, the annual event where shareholders get to see their underwhelming CEO in action.
For 364 days a year Nicholson lurks in the shadows, keeping as low a profile as possible as he ducks out of the issues a competent CEO would tackle.
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SILENCE ISN’T GOLDEN
At the October 6 meeting with the Celtic Collective fans were shocked at the contribution of the silent CEO.
Three weeks on from the League Cup semi-final at Hampden nothing has been heard from Celtic.
No comment has been made on the dubious VAR lines created by Andrew Dallas and Steven McLean.
Willie Collum hasn’t been asked to explain why penalties weren’t awarded for incidents involving Reo Hatate and Michel-Ange Balikwisha.
Nicholson knows his limits. He knows better than to upset the SFA, the paperwork and fingerprints from July 2012 could unfortunately find their way into public view.
IN-HOUSE
While avoiding a Q and A grilling at the AGM, Nicholson did go through the softest of in-house interviews with Gerry McCulloch. Paxman he isn’t.
Even in that setting the ‘leading sports lawyer’ looked awkward and uncomfortable.
He has the charisma of Steven Thompson on a bad day. When Nicholson walks into a room the temperature drops dramatically.
A marked change in tone and some admissions of failure from the Celtic TV interviews.
Very strange approach. pic.twitter.com/KoYpQOowDq
— 20 Minute Tims (@20MinuteTims) November 23, 2025
With his tie off and an open neck shirt Nicholson looked more uncomfortable than usual.
Cosied up with McCulloch on a sofa his answers sounded as if they had been rehearsed. Maybe Celtic TV can put together a video of the out-takes as Nicholson fluffs his lines.
Some fans felt that their CEO was reading from autocue. Others suggested that it was an AI interview, surely no-one could be that wooden?
Sadly the truth is that video was real, genuine Michael Nicholson. He said absolutely nothing of note. No targets, no time-lines.
Some think that he confessed to getting things wrong. In Nicholson’s mind that will be his failure to complete the sales of Daizen Maeda and Yang Hyun-jun. You can never make too much profit out of a transfer window.
He speaks those rehearsed words with zero emotions, it actually plays like an AI video, I seriously can’t understand how this guy has a £800,000 a year job, this is why the world is fkd
— JungleJim1980 (@Maeda38CFC) November 23, 2025
Rehearsed North Korea state TV style interview, however they are clearly on the backfoot and the pressure is building, hopefully the start of a shift of attitude within the club, I won’t hold my breath.
— el tim (@v8xvxhp9km) November 23, 2025
Hahaha…how many fans believe ‘A new App’ will solve any problems whatsoever?
— E-Tims (@ETimsNet) November 23, 2025
Scripted answers for scripted questions.
All we had to do was buy a quality striker & 2 wingers heading into the CL Playoff &
We wouldn’t have dropped into the Europa League.
Even after that we still didn’t want to spend on a striker & we were handed an unfit free transfer??????
— TheHoops?????????? (@67_Celtic_1888) November 24, 2025
Robotic!
— Phil McMahon (@philmac48) November 23, 2025
The least surprising news of the year is that Michael Nicholson speaks like he’s reading off a bit of paper.
— Sean McGinlay (@seanmcsport) November 23, 2025
Nicholson voice sounds like it’s been doctored by AI ?
— The Retro Celtic? (@RetroCeltic) November 23, 2025
No wonder Nicholson doesn’t speak. He either rehearsed a script to death or had someone in his ear feeding him lines.
— Fudgie (@Devilinthehole) November 23, 2025
There’s a lot of waffle and nothing of real substance in the VT. Not a single measurable target mentioned when asked where the club is going.
— Aussiebhoy ?????? (@andy_brown05) November 23, 2025
They make the same mistakes year after year ,we are European whipping boys,,why can’t they just admit it , spend the minimum on transfers, hope to get in Champions league for a bit , maybe a run in Europa League, absolute zero ambition
— Blair Aquinas (@BillingsgateBob) November 23, 2025
Repeating the same clap trap about making mistakes, and being fans as well, thinking it makes us go, uch well
Difference is the fans put their money in to get wasted or given out in dividends
Same mistakes over and over each year, same dragging our feet, poor scouting etc
— the bullet train (@Maedasteel) November 23, 2025
