The special event was organised by a Scouse fashion brand
The queues for Tribal Society today
Hundreds of people queued in the heart of Liverpool city centre this morning, eager to get their hands on a unique Black Friday deal. Since 2am today, Friday, November 28, shoppers have been outside McDonald’s in Liverpool ONE, known as ‘Holy Corner’, waiting for a free gift from men’s fashion brand Tribal Society.
The company was founded by Adam Cummings, from Old Swan, in 2018 after feeling there was a lack of stylish but reasonably priced jeans and t-shirts for men.
Fast forward to now and it has become a popular fixture in The Metquarter as well as its Chester store and online. It prides itself on “affordable luxury”, namely jeans but also a range of hoodies, t-shirts and accessories too.
The team behind the brand have done this type of giveaway in the past. Last year, shoppers queues outside Clayton Square and Williamson Square the year before that. When the ECHO was there today the queue was nearing outside Primark on Church Street, with those at the front claiming they had been queueing just hours after midnight.
Adam Cummings from Tribal Society(Image: Liverpool Echo)
The brand has done it again for this year’s Black Friday. Owner Adam said “Free Friday”, was a way of giving back to the city that helped the brand enjoy the heights of success it does today.
He added: “We started by packing orders in a lock-up. Us in a tiny lockup trying to create something real and physical. We didn’t have influencers and we didn’t have investors.
“But we did have the support of the best city in the world – Liverpool. Very quickly it became real and worldwide, but it still just us. Still local, still real and still yours.”
Adam has been teasing the location of today’s giveaway on Tribal Society’s social media for the past week now.
People figured out the location before it was officially revealed
Those on the brand’s mailing list received the address at 9am, however, some shoppers had already figured it out it was going to be at “Holy Corner” and headed down hours earlier than that.
When asked why Tribal Society does these giveaways, Adam previously told the ECHO: “We just think that, if you shop with somebody all year round, you should be rewarded somehow.
“So for Black Friday, we want to do something a little bit different, not only to stand out from the crowd, but actually reward our community who are with us and shop with us all year round.
“We started it last year and it was a massive success. So we thought, why not do it again and go bigger and better?”