FSG have transformed Liverpool on and off the pitch during their 15 years at Anfield.
When FSG took over the club in 2010, the Reds were yet to win the Premier League and were not consistently in the title race.
They have since gone on to clinch two league titles and add another Champions League trophy to their ever-growing collection.
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Away from the pitch, when FSG bought the Reds, annual commercial income was £77m. 10 years ago, it had risen to £116m.
But next year, when the latest set of accounts are released, it is expected Liverpool will have made around £350m from commercial income.
Are Liverpool getting good value for money from their wage bill? 🤔
With LFC’s 2024/25 financial period complete, I’ll provide some initial/rough *estimates* (w/ full write-up this weekend).
Key P&L metrics estimated to improve notably vs 2023/24:
– Rev of £714m (+£100m; +16.3%)
– Adj EBITDA of £140m (+£70m)
– Pre-tax profit of £48m (+£105m) pic.twitter.com/F034r55vXO
— Greg Cordell (@gregorypcordell) June 10, 2025
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Liverpool investors could be bought out
As they continue to grow the Reds, FSG have brought in several investors over the years.
RedBird Capital, Arctos Partners, and Dynasty Equity all have ties to Liverpool.
But now, one of those investors could be bought out by a private capital firm.
Arctos have stakes in some huge sporting names, including Liverpool, PSG, NBA teams Golden State Warriors and Utah Jazz, baseball team Los Angeles Dodgers, and NFL sides Los Angeles Chargers and Buffalo Bills.
Now, a report from the Financial Times says that private capital firm KKR are in talks to secure a majority stake in Arctos.
Photo by Oli Scarff/Getty ImagesWho are KKR?
The firm, KKR & Co. Inc., also known as Kohlberg Kravis Roberts & Co, was founded back in 1976.
They have completed 770 private-equity investments as a company to accumulate more than $700bn in assets.
Their biggest investment to date was the acquisition of Global Atlantic at a valuation of more than $7bn.
How much they could buy Liverpool’s investors for is not yet known, but the report from the Financial Times says a move would be among KKR’s biggest ever deals.
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