Nicola Brighton is among those making a living from the trend, creating kitsch prints and neon mirrors in unique shapes which are stocked in stores across the UK and US.
Since 2022, her business Printed Weird, which is based in Birmingham, has grown 62% and her designs frequently sell out as customers look for nostalgia to add to their homes.
“When you come home from work and you’ve had a rubbish day, you can just look at things that bring you joy and happiness,” Nicola said.
She started her business from her mum’s spare bedroom seven years ago, fuelled by a love for colourful decor and a mission to put affordable items on the market.
“Through what you love, why not put that silliness on your wall? It’s an extension of your personality and will bring you joy,” she said.