In Barnsley, the council has not seen AI adverts – but has faced content creators claiming things about the authority that are not true.
I show council leader Sir Steve Houghton the fake York image.
“It looks real, I wouldn’t know,” he says.
His council has tried to correct things and get creators to retract false information.
“We’ve even had some people with content saying we’re not going to change this because we’re making money out if it. Now that is unbelievable.
“We have to use our channels to try and counter a lot of that activity.
“It is a worry, particularly around social cohesion. We do at the moment get a lot of misinformation about asylum seekers and disinformation about asylum seekers.
“We’ve got to correct that because people need to be safe.
“People go on social media and go ‘oh, look at this, it must be right or people wouldn’t have put it on’.
“Well I’m sorry, people do put things on. Sometimes by mistake and they’re wrong but sometimes deliberately and we’ve got to monitor and correct that.”