According to a number of posts shared on LinkedIn, the cycling apparel brand plans considerably reduce its workforce as it gears up to leave Scotland entirely.

Established in 1993 and known for its cycling kit and helmets, Endura was bought over by the Pentland Group, the majority shareholder of JD Sports and owner of brands such as Speedo, Mitre, Berghaus, and Canterbury, in 2018.

“Big changes ahead for Endura next year with a total relocation of the brand, so it is with sadness that I’ve a confirmed leaving date [at] the beginning of April,” Endura’s design lead Pete Newton posted on the social media platform.

“The options available just weren’t workable so I’m bowing out – a tough decision but the right one for me,” Newton, who has worked for Endura for the past seven years, continued.

Meanwhile, Peter Dunn, a product manager at Endura for five years, posted: “Like many others, my time at Endura is coming to an end, as my role is at risk of redundancy”.

Endura have a factory in Livingston (Image: Julie Howden)

Katrin McDonald, who has spent the past 15 years in Endura’s communications department, said that she is facing redundancy and will be departing the company in April.

The news that Endura will be leaving its longstanding base in Scotland entirely – was also confirmed by the brand’s social media head Martin Steele, another staff member with 15 years of experience at the company.

“With Endura leaving Scotland, it’s time for me to leave Endura and take the next step in my career. I’ll be with the team for the next few months, so I’m officially looking for new opportunities from April onwards,” Steele posted on LinkedIn.

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Following these posts, Endura’s parent company Pentland Brands issued a statement to road.cc on Thursday afternoon confirming that a consultation process is currently taking place concerning redundancies, and that any remaining employees will work at the company’s new hub in Farringdon, north London.

Endura make cycling apparel (Image: NQ)

According to Pentland, both Endura and outdoor clothing and equipment retailer Berghaus are set to move to a “more streamlined product process, designed to deliver innovative products to market faster and more efficiently”.

“Marketing capability will also be expanded in key international markets, building on the recent growth in both brands,” Pentland added, claiming that the upcoming changes to the brand’s marketing, product, and finance departments will “strengthen” their “brand capabilities” and support continued international growth.

“As part of this evolution, Pentland Brands has begun consultation with a number of employees across its UK offices, with some roles proposed to relocate to its new London Hub in Farringdon,” the parent company continued.

“The Hub brings creative, brand, digital, and commercial expertise closer together, enabling greater collaboration and agility in brand building.”

The firm funded a BMX x MTB at Glassie Bike Park, Aberfeldy (Image: NQ)

Chirag Patel, CEO of Pentland Brands, said in a statement: “We know these proposals will be difficult for some of our colleagues, and we’re committed to supporting everyone through this period. At the same time, these changes are about investing in the long-term success of our brands.

“Building the right capabilities, in the right places, to strengthen our competitiveness and continue our growth internationally. Both Berghaus and Endura are performing well, with Berghaus expanding globally and Endura returning to growth after a challenging period for the cycling category.”