Each year, prescription costs continue to rise, and for some people this year, there may be sticker shock at the pharmacy counter.
“As with everything else in healthcare, it seems. Prescription drug costs tend to be rising overall,” said Connecticut Pharmacists Association CEO Nathan Tinker.
NBC News reports a 4% increase in prescription costs this year, similar to the increase customers saw in 2025. It’s also reporting that drug manufacturers have raised the price of more than 350 brand-name drugs.
“The prescription benefit managers are the ones who really control and set that price, when you go to the counter,” said Tinker.
As insurance plans can change, some customers may also experience higher out-of-pocket caps and deductibles. Deductibles also reset at the beginning of the year, so people have to start over.
Local pharmacies like Wolcott Pharmacy say they have seen customers surprised by the price of their medication.
“People that saw no co-pays last January, this January they have co-pays, and they’re not happy about it,” said owner Mitul Patal.
Yale New Haven Health VP and Chief Pharmacy Officer Marjorie Lazarre says technological advancements also play a role. With some new life-changing drugs, oftentimes only available as brand names.
“Many people know generics are cheaper,” said Lazarre. “So with the advent of new medication, new technology, there’s certainly an impact on cost.”
Experts recommend using programs like GoodRx and manufacturing coupons to get a lower cost at the register.
Pharmacies also recommend calling ahead to get the cost prior to your visit and familiarizing yourself with what your insurance does and doesn’t cover.