Norway’s reTyre has secured €7 million (£6.07 million) in new investment as it looks to scale up production of its low-carbon, fully recyclable bicycle tyres, and it has agreed a partnership with Italian brand Vittoria to bring new models to market. Investors claim this is: “A significant step toward reshaping the global bicycle tyre industry.”
Why? reTyre is pioneering a new type of tyre production using patented injection moulding tech, while most traditional pneumatic bike tyres are made using a process involving compression moulding and vulcanisation.
> Check out more traditional tyre production from when we visited Continental
reTyre says, “The process reduces CO2 emissions by 80%, allows for 100% recyclability, is dust-free and fully automated. This breakthrough enables decentralised, clean tyre production close to OEM [original equipment manufacturer] assembly lines— dramatically cutting transport emissions and costs.”
2026 reTyre logo (credit: reTyre)
reTyre talks about “a technology that delivers a new level of performance while enabling true circularity and a sustainable solution in tyre manufacturing”.
In the past, reTyre has said that it is “revolutionising the tyre manufacturing industry by moving away from traditional, large-scale, centralised production in low-cost countries”.
It says, “By scaling down massive tyre manufacturing plants to compact, energy-efficient, and fully automated machines, reTyre is not only optimising production but also minimising environmental impact. Our commitment to sustainability is further demonstrated by our use of bio-based and reusable materials.”
The €7 million investment has come from various sources (led by Hatch Blue’s Blue Revolution Fund), including Fundracer, an investment fund founded by cycling industry experts like René Wiertz (former owner of 3T) and Gérard Vroomen (co-founder of Cervélo).
The plan is for the funding to enable reTyre to scale up production, deliver orders, and reach profitability. reTyre says it will install its first “fully automated production cell” in Norway, followed by a second facility in Asia this year.
2026 Vittoria Labs (credit: Vittoria)
reTyre already supplies bike tyres and is preparing to enter what it calls the “performance utility tyre market” in partnership with Italy’s Vittoria. The two companies have signed an agreement to co-develop and bring to market a new generation of tyres based on reTyre’s injection-moulding technology.
Stijn Vriends, chairman and CEO of Vittoria, said, “We’ve followed reTyre for many years and are convinced that their unique production method can successfully be applied to utility bicycle tyres. Vittoria stands for performance and sustainability, and reTyre’s technology delivers both. We’re excited to collaborate and bring this next generation of sustainable performance tyres to market.”
Performance tyres?
René Wiertz, partner at Fundracer, clarifies, “What we mean by that is tyres designed for high-use, real-world applications where performance, durability and reliability genuinely matter.”
“In practice, this sits at the intersection of: urban and commuter bikes; e-bikes and heavier city platforms; fleet, subscription and premium utility use cases. This is not (yet, at least) for race tyres.”
reTyre and Vittoria say they’ll decide at a later date if the project can be extended to other disciplines. The agreement is in place and work is set to begin, but there are no details regarding a timeline yet.