Pete wanted to know how to check if what he was viewing or reading was artificial.

Hughes said you could no longer tell by the quality of the image.

“Increasingly, the days of ‘it’s got six fingers’ are going,” he said.

Instead, people needed to interrogate where it was from and what it was trying to get, he said.

“If it’s trying to spark a big reaction in you, just trying to get you to click on it and engage in it, then that’s never healthy,” Hughes said.

“There’s a really good check you can do which is just, ‘how does this make me feel?'”