
It’s not the only one but Microsoft is perhaps the most enthusiastic about using generative AI in video games (Microsoft)
Copilot and other AI tech wasn’t mentioned at all at Xbox’s GDC keynote speech about Project Helix and its plans for retro re-releases.
Microsoft held a keynote speech during GDC 2026 (Game Developers Conference) this week, where Jason Ronald, Xbox’s vice president of Next Generation, discussed the company’s next console: Project Helix.
The codename was only unveiled last week, along with confirmation that it will essentially be a PC in a console shell, with Ronald expanding on additional details; some of which lend credence to rumours of its release date and pricing.
What’s curious, though, is that despite Microsoft’s very public interest in implementing generative AI into everything, including its next console, Ronald had seemingly nothing to say about the technology.
In his GDC speech, which has been summarised on Xbox Wire, Ronald boasts about the AMD tech powering Project Helix, saying, ‘It delivers an order of magnitude leap in ray tracing performance and capability, integrates intelligence directly into the graphics and compute pipeline, and drives meaningful gains in efficiency, scale, and visual ambition.’
The use of the word ‘intelligence’ without the word ‘artificial’ makes that entire line very ambiguous, but he’s likely referring to upscaling technology that uses more mundane AI technology.
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Ronaldo also talked about how ‘As games increasingly span devices, we’re breaking down the barriers between console and PC games for more seamless cross-device play.’
As such, an Xbox mode for Windows 11 (which debuted on the ROG Xbox Ally) will roll out this April, meaning anyone who prefers to play their games on PC can manage and access them with a more console-friendly interface while using a controller.
One detail not mentioned in the Xbox Wire post is that there are also plans to ‘release some iconic games from the past that are now going to be able to be played in entirely new ways’ (per The Verge’s Tom Warren) as part of the Xbox brand’s 25th anniversary this year.
A slide that was shared during the keynote speech features a number of first and third party Xbox games, including original Xbox titles Fuzion Frenzy and Panzer Dragoon Orta.
“As part of our 25th anniversary later this year, [the game preservation team] will release some iconic games from the past that are now going to be able to be played in entirely new ways,” says Jason Ronald 👀
— Tom Warren (@tomwarren.co.uk) 2026-03-11T17:45:53.150Z
This suggests Microsoft will be doubling down on its backwards compatibility support going forward and potentially make it so older Xbox games can run on PC as well. That would make sense when Project Helix is essentially going to be a gaming PC and should support Xbox owners’ existing libraries.
So, for all the alleged internal grumbling made about the ‘This is an Xbox’ campaign, the core ethos is still alive within Xbox: making Xbox games as widely available as possible through other means besides consoles.
The Xbox Wire summary even highlights the Xbox Play Anywhere system and while it only refers to upcoming releases, it states how ‘Players should be able to play these games and more across devices, whether through purchases, subscriptions like Xbox Game Pass, or from other leading storefronts.’
That said, the actual tagline appears to have been completely ditched. Not only has the original blog post announcing the ‘This is an Xbox’ campaign been deleted, but photos from GDC taken by The Verge show what looks like a new ‘Build for Xbox’ tagline and Xbox signage that reads, ‘Simpler, more unified path to reach more players with less effort’ and ‘Cross-platform is the future of the Xbox ecosystem.’
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So, how do Microsoft’s GenAI plans factor into Project Helix? For as much as the company has hyped up the technology, even proudly showing off how it can be used to make entire games, it hasn’t used GDC to explain or promote how it’s being integrated into the new console.
There wasn’t even any mention of the Copilot tool, despite Microsoft rolling out a Copilot for Gaming beta on mobile devices last year.
Given that it’s gone so far as to ban the word ‘Microslop’ in its own Copilot Discord server (per Windows Latest), Microsoft is clearly aware of how widely unpopular the technology is. So, perhaps it thought any mention of it at GDC would overshadow or undermine everything else it had to say about Project Helix.
Expecting it to have about faced and ditched its GenAI plans entirely, though, is overly optimistic. It remains a key part of Microsoft’s wider business strategy, not just in games, and Xbox’s new CEO, Asha Sharma, joined Microsoft in 2024 after previously being president of CoreAI.
She certainly has more experience with AI than with games, although she has promised that, ‘We will not chase short-term efficiency or flood our ecosystem with soulless AI slop,’ implying no games made with GenAI will launch under her tenure.

Will Project Helix turn things around for Xbox? (Microsoft)
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