“Spider-Man is considered one of the most popular superheroes here in Brazil,” says Wirley Contaifer.
The 35-year-old Brazilian actor has previously worked on the dubbed Marvel films and like others involved in the Spider-Man community, was exclusively given a two-second trailer clip by Sony to tease ahead of the full release.
He shared the clip on his Instagram story and grid, which got a huge reaction.
“People were asking me where the trailer was, it was funny and thrilling,” he adds.
Contaifer admitted that the way that short trailer clips were spread through different pages “might be annoying for fans”, but is a “smart idea” that builds anticipation.
In his video on Instagram on Tuesday, Holland explained the reason for releasing the trailer in this way was to show appreciation for fans support over the years.
“Without that incredible community, there would be no Spider-Man” he says.
The film, which is set to hit cinemas on 31 July, picks up four years after the events of No Way Home – which ended in Holland’s character, Peter Parker, voluntarily erasing himself from the lives and memories of those he loves.
This includes Parker’s love interest MJ, played by Holland’s real-life partner Zendaya, who is set to reprise her role, and features in the trailer.
The US actress hit back this week at dozens of AI-generated photos that had been posted online appearing to show her wedding to fellow actor Holland.
She told US chat show host Jimmy Kimmel: “While I was just out and about in real life, people were like, ‘Oh my God, your wedding photos are gorgeous’. And I was like, ‘Babe, they’re AI. They’re not real’.”