PayPal will not feature on any branding for Wireless Festival this year or moving forwards, it is understood by ITV News.

It comes as drinks giants Pepsi and Diageo both withdrew their sponsorship of the London festival after it announced Kanye West as its headline act.

West has drawn widespread criticism in recent years after he began voicing admiration for Adolf Hitler and made a series of antisemitic remarks.

Pepsi announced on Sunday it would withdraw support for the festival, which is due to take place in July at Finsbury Park, north London.

This was then followed by Diageo, the company behind Johnnie Walker and Captain Morgan drinks brands.

A Diageo spokesperson told ITV News on Sunday evening: “We have informed the organisers of our concerns and as it stands, Diageo will not sponsor the 2026 Wireless festival.”

PayPal is not an official sponsor of Wireless, but offers early access to tickets as the payments partner of Live Nation UK Festivals.

On Sunday Prime Minister Keir Starmer called the decision to book rapper West, also known as Ye, “deeply concerning”.

As first reported by The Sun on Sunday, the PM said: “It is deeply concerning that Kanye West has been booked to perform at Wireless despite his previous antisemitic remarks and celebration of Nazism.

“Antisemitism in any form is abhorrent and must be confronted clearly and firmly wherever it appears. Everyone has a responsibility to ensure Britain is a place where Jewish people feel safe and secure.”

Last year West released a song called “Heil Hitler”, only a few months after advertising a Swastika T-shirt for sale on his website.

The musician apologised in January for his antisemitic remarks in a letter published as a full-page advert in the Wall Street Journal newspaper.

In his letter, he apologised to Jewish and black people.

He said his bipolar disorder led him to fall into “a four-month-long, manic episode of psychotic, paranoid and impulsive behaviour that destroyed my life”.

Phil Rosenberg, president of the Board of Deputies of British Jews, said it was “absolutely the wrong decision” to allow West to play.

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The Campaign Against Antisemitism also called for the government to ban the rapper from entering the UK, which was echoed by Labour MP Rachael Maskell.

“I think it is clear, whether it’s in our cultural life or across society, that we should have zero tolerance for any form of antisemitism and therefore it is absolutely right that the home secretary takes the right considerations should an application be lodged,” Maskell told BBC Radio 4’s Today Programme.

West’s scheduled appearance at Wireless Festival comes as fears of antisemitism grow within the UK.

In March, four ambulances from a Jewish community-run service were set on fire in north-west London.

Two men and a 17-year-old boy were remanded in custody on Saturday after appearing in court accused of torching the vehicles.

In October last year, two men were killed in an attack on a Manchester synagogue.

ITV News has approached Wireless Festival for comment.

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