Dr Oman, from the University of Sheffield, said fake news and videos “are getting harder to spot, so we’re pushing for labels saying what’s AI generated and what isn’t”.
“But crucially it’s about getting people to stop and think ‘does this really feel real?’.
“We’re losing our common sense as we get caught up in this endless stream of content and Let’s Talk AI is trying to raise our baseline awareness.”
She said the campaign was “meant to raise people’s awareness of both the pros of AI and the cons of AI and how to know when we’re using it and when it’s being used on us”.
Her team spent six months “talking to people up and down the country finding out what they want to know about AI” which followed a year-long project speaking to thousands of people to try and understand “what their hopes and fears are”.
Ms Colling said she came back from the course “and realised that everyone around me knew as little as I’d known before I went” about artificial intelligence.
“As a former librarian I’ve always believed information should be for everyone, and right now when it comes to AI, it isn’t,” she told BBC Radio Lancashire.
“What frustrates me most is that there is information out there, but it’s all wrapped up in jargon.
“No one is explaining any of this to ordinary people.
“We’re all affected by AI so we all deserve a voice in how it’s used.”