“In a recession or difficult times, holiday resorts tend to do extremely well,” he added.
Chris Rinder, from the Fossil Tree Hotel in Bispham, said though the Easter weekend “was busy as usual” he had “not noticed any real change in booking patterns in the past few weeks”.
“We tend to experience a surge in spring bookings once we have a sustained warm spell, which is yet to arrive this year,” he said.
But Mr Gregory-Ward, who has been a hotelier for 25 years, said the cost of living is a big factor and more holidaymakers were looking for cheaper, last-minute deals.
He said “people are seeing what’s left at the end of the month”.
“At the peak times you don’t have to give discounts, but there are other times where you have to sort of lower your prices, but be realistic for what you get,” he said.
“A lot of places are doing payday weekend deals, so it’s payday, the sun’s good, we’ll put a special offer on.
“The only way we’re going to get through it is by offering the right prices without being undervalued to ourselves and being fair to the guests. It’s a fine line.”
Last summer saw the creation of Blackpool Tourism, which now oversees and manages major town attractions, including Blackpool Tower, Sandcastle Waterpark, and Madame Tussauds, previously operated by Merlin Entertainments.