Bellevue, Wash. — April 13, 2026 — As part of the “What’s Your Favorite?” campaign celebrating 30 years of Pokémon, The Pokémon Company International today announced new details for in-person electronic music experiences in Los Angeles and London designed to give EDM fans and Pokémon fans the ability to connect with fellow Trainers in an immersive, curated concert setting.

 

For the first time in the brand’s history, Pokémon will step into the global EDM spotlight by partnering with world-renowned artists, including Marshmello as headlining artist and Alison Wonderland as supporting act, to create a dynamic live music event with custom sets and visuals created exclusively for “Pokémon Night Out.” Attendees can look forward to dynamic performances powered by innovative stage technology and Pokémon-inspired visual storytelling that will bring the iconic brand to life in an electrifying way.

 

Fans ages 16 and up can attend “Pokémon Night Out” for two nights only: on Oct. 24, 2026, at Intuit Dome in Los Angeles, and on Nov. 10, 2026, at The O2 arena in London. Tickets go on sale at 10 a.m. PDT on April 17 for Los Angeles, via Ticketmaster, and at 10 a.m. BST for London, via AXS. Tickets are limited and subject to availability.

 

“The ‘What’s Your Favorite?’ campaign was designed to bring people together through a shared love of Pokémon – with immersive experiences like ‘Pokémon Night Out,’ we’re leveraging the power of music to unite Trainers across our global fan community,” said Taito Okiura, vice president of marketing and media at The Pokémon Company International. “Both Marshmello and Alison Wonderland share a genuine passion for Pokémon that extends beyond the stage, making this collaboration a natural celebration of the fandom. Trainers can expect an unforgettable audiovisual journey featuring fan-favorite Pokémon while honoring nearly 30 years of adventures together.”

 

Fans can also look forward to commemorative “Pokémon Night Out” merch from Pokémon Center, the premier online destination for official Pokémon products. Select items will be released online and will also be available on-site in limited quantities. Online and on-site availability may vary by location, and items are available while supplies last.

 

Family-friendly “Pokémon Day Out” Experiences Coming Soon

Outside of “Pokémon Night Out,” families will be able to enjoy interactive and kid-friendly “Pokémon Day Out” events taking place throughout summer 2026 in Bordeaux, France; New York City; Dresden, Germany; and Mexico City. Together, “Pokémon Day Out” and “Pokémon Night Out” experiences will celebrate the diverse, global and multigenerational Pokémon community, gathering fans of all ages in the real world — from joyful daytime adventures with favorite Pokémon pals to electric nights built for longtime fans who grew up with the franchise. More details for “Pokémon Day Out” will be available in the future.

 

For more information about the “What’s Your Favorite?” campaign commemorating 30 years of Pokémon, visit Pokemon.com/30 and follow official Pokémon social channels.

 


###


 

About The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.