Casio’s Moflin can reportedly express 4 million different personality traits and behaviors. (Image source: Casio via YouTube)
Casio’s Moflin combines artificial intelligence with lifelike emotional responses. This soft, furry companion reacts uniquely to touch, voice and proximity, gradually developing its own personality – much like Furbies did over two decades ago, but with more advanced capabilities.
In the late ’90s, Hasbro created a massive buzz with the launch of the Furby (available for $70 on Amazon) , selling over 40 million units within just three years. Today, Casio seems to be aiming for a similar breakout with the Moflin. Featuring a more neutral appearance and built-in AI, these robotic pets could be the next big thing. Their soft fur, charming sounds and surprisingly realistic emotional responses have already made them an unexpected hit. According to Kyodo News, Casio has sold over 7,000 units since launch in November 2024 – well beyond initial expectations.
Moflin isn’t your typical robot – it doesn’t walk, display information or manage your calendar. Instead, it gently moves its head, vibrates and makes soft, comforting sounds. It responds to touch, voices and proximity with surprising sensitivity. Equipped with a range of sensors – light, temperature and motion – and powered by AI, each Moflin gradually develops a unique personality. While Furbies offered just a few preset personalities, Casio claims Moflin can evolve into one of around four million different personality types and behavior patterns. The interaction feels so natural that The Guardian noted a genuine emotional connection: “I was surprised how much I got emotionally attached to him.”
The fluffy AI companion has proven especially popular among women aged 35 to 45. According to Kyodo News, single and working women in Japan often see Moflin as a source of emotional comfort. Some even take it along on outings – much like a real pet. However, this kind of companionship doesn’t come cheap. While Japanese sources list the price at around 59,400 yen (roughly $380), international buyers may pay much more. The Japan Trend Shop, for example, sells imported models for $707, including shipping.
As a child in the 90s, my Gameboy was my steady companion. After school, the PlayStation was fired up. When I finally got my first PC, I was completely hooked. My passion for gaming has never waned since. For me, writing for Notebookcheck means reporting on topics that are really close to my heart – in addition to gaming, I also like to write about e-mobility, photovoltaics and innovative gadgets. When I’m not sitting at my computer, I’m probably on water rescue duty on the Baltic coast or trying to counteract the downsides of my geek life – namely sitting for long periods – at the local swimming pool.