The county of Kent saw an 11% increase in overseas visitors to the region in 2024, generating more than £374m for the local economy.
The 1.3m international trips meant that revenue increased by 9% compared to 2023, Visit Kent said.
In total, 66m trips were made to the county in 2024 – which included visitors from the UK and overseas – which generated £4.1bn for Kent. It is the highest figure since 2019, before the Covid-19 pandemic.
Joss Croft OBE, CEO of tourism body UKinbound, said: “It is fantastic to see such positive growth in international visits to Kent, and these results highlight the valuable role the inbound visitor economy continues to play in supporting local businesses and jobs.”