Despite topping the charts on multiple occasions with songs like ‘All Fired Up’ and ‘Higher’, Rochelle says that by 2008, the music industry wasn’t the same and “the money just went out of it”
Zara Zubeidi Deputy Showbiz Editor
11:45, 15 Apr 2026Updated 11:46, 15 Apr 2026
Rochelle Humes has said she made more money in S Club Juniors than The Saturdays. (Image: Great Company with Jamie Laing)
Rochelle Humes has said she made more money in S Club Juniors than The Saturdays. Despite topping the charts on multiple occasions with songs like ‘All Fired Up’ and ‘Higher’, Rochelle says that by 2008, the music industry wasn’t the same and “the money just went out of it.”
Speaking to Jamie Laing on his Great Company podcast, Rochelle said: “I made more money in S Club Juniors than I did in The Saturdays. The music industry… the money just went out of it. It wasn’t the same space to be in anymore.”
Rochelle joined S Club Juniors on the early noughties when she was 12 years old. In the band Rochelle was joined by Frankie Bridge, Aaron Renfree, Jay Asforis, Stacey Franks, Calvin Goldspink, Daisy Shelvey and Hannah Richings. They went on to be successful with hits such as Automatic High while working together from 2001 to 2003.
Going into more detail about her time in The Saturdays, Rochelle revealed she was paid a “salary” and was expected to live a certain type of lifestyle, but most of her money actually came from brand deals and touring rather than the group’s singles.
The Saturdays topped the charts with songs like ‘All Fired Up’ and ‘Higher'(Image: Redferns via Getty Images)
“When someone says your record deal is X amount of money, that doesn’t mean that’s what we’re making. That means they’ll put this money into the album, pay these producers, the marketing budget.
“For a period of time, music artists were making money touring. The tours and the brand deals was where you would make your money. The records weren’t for us. So we’d be the face of a shampoo and all have our own scent – that’s where we’d make our money. Those brand deals were really important to us, and so was the touring.
“But then record labels changed their whole strategy, and they would do what they would call 360 deals. So they would then also take a cut of the brand [deals], and then take a cut of the live performances. You’ve got to remember everything you earn, split that in half, basically with tax and an agent. And then there’s five of you. You’re expected to live a lifestyle that you can’t always prop up.”
S Club Juniors formed in 2001(Image: UK Press via Getty Images)
Elsewhere in the chat, Rochelle also opened up about her dealings with the paparazzi, saying they’d “be on the floor trying to get up our skirts.”
She explained: “When I started dating Marvin, he couldn’t believe it. You’ve got to remember he was in a boy band. I was in the girl band, but his experience was so different to mine. We’d leave somewhere, and he would stand behind me when I got in the car.
“Photographers would get on the ground and try and take photos up your skirt, it’d be awful. It was a really strange period of time that we weirdly were just a bit accepting. We weren’t earning enough money. It wasn’t like, ‘Okay, I don’t like this anymore, let’s stop this’”.
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