Indian personal care brand Vanesa has entered the derma-care category with the launch of its new product line, Vanesa Pro+. The expansion marks the company’s move from fragrance-led personal care into a more ingredient-focused skincare segment.
The brand has appointed Kareena Kapoor Khan as the face of the Vanesa Pro+ Underarm Roll-on category. The launch is being supported through a campaign film featuring the actor, aimed at positioning underarm care as a regular part of self-care routines.
The company said the category is seeing increasing demand from Indian consumers seeking solutions for pigmentation and odour concerns without harsh ingredients. With Pro+, Vanesa aims to address this shift through products that combine visible skin benefits with odour protection.
The new range is built around a Unique Derma Action Formula featuring AHA and BHA actives such as Lactic Acid, Mandelic Acid, and Salicylic Acid. It also includes booster ingredients such as Niacinamide, Kojic Acid, Hyaluronic Acid, and Allantoin Acid, along with botanical extracts including licorice, Aloe vera, Green tea, and Witch Hazel.
The formulation is designed to support the removal of dead skin cells, gentle exfoliation, hydration, and skin soothing, while helping improve the appearance of underarm skin. The products are also intended to fit into daily care routines.
Vanesa said the roll-on offers up to 48 hours of odour protection through its clinically tested deo active complex. It is dermatologically tested, suitable for all skin types, and free from alcohol, aluminum, parabens, phthalates, SLS, and triclosan.
The range is available in two variants: 4 percent AHA BHA Pearl and 6 percent AHA BHA Fresh, giving consumers options based on individual preferences and usage needs.
Saurabh Gupta, Managing Director and Chairman, HSPL said, “When we looked closely at underarm care, it felt like a category that had remained narrowly defined despite being part of everyday routines. That prompted us to think more deliberately about how we wanted to participate in it, not as a short-term extension, but as a more considered addition to our portfolio. Pro+ reflects that direction, and also shapes how we will approach expansion into adjacent personal care spaces going forward.”
With the latest launch, Vanesa said it is building the base for a wider derma personal care portfolio focused on everyday needs. Vanesa Pro+ is currently available on the company’s website and leading e-commerce platforms, with plans to explore quick commerce channels in the near future.