Fast&Up, which markets its products under Aeronutrix Sports Products Pvt. Ltd, a subsidiary of Fullife Healthcare, sells over a hundred products in supplement categories such as protein, hydration, weight management and sexual wellness, among others. About a quarter of its less than ₹500-crore annual revenue comes from international markets, 80% of its domestic sales is from online sources and the rest from its presence in around 7,000 outlets. They compete with other sports nutrition brands or energy drinks like Gatorade, Nutrabay, Steadfast Nutrition, etc.
