An AI assistant who can speak 99 languages has been created to welcome visitors to The Open golf championship in Southport this summer.
Known as Jimmy, the digital avatar at the town’s station will provide multilingual information on transport, local events and attractions.
The assistance, which can also be accessed on a smart phone via a QR code, has been created by Liverpool-based AI firm Sum Vivas.
Its chief executive Rob Sims said: “It just shows how home-grown innovation can enhance tourism, improve accessibility, and make the region an even more welcoming destination for visitors from all over the world.”