Palmer added: “It’s that global marketing that we would not be able to afford as a small business, that having The Open here is just really important.
“People will see us on the telly and they’ll want to book a trip, hopefully.”
Royal Birkdale, which was established in 1889 but redesigned in 1922, will host the 154th men’s Open Championship in July.
The Southport golf course has hosted The Open 10 times and American Jordan Spieth was the last player to lift the Claret Jug at the venue in 2017.
The AIG Women’s Open will celebrate its 50th staging, which also begins in July.
It will be the sixth time Royal Lytham & St Annes will have hosted the tournament, having last opened its doors for England’s Georgia Hall’s victory in 2018.