Gemma Boss is a director of Exeter-based Chalk and Ward marketing company, which is already using AI to increase productivity and deliver a better service.
She said: “The massive thing about it is that efficiency – so we’re creating bespoke AI solutions which will hopefully help free up at least 20% of our time.
“That will then give us back that ability to focus on our own business and create that added value for our clients.”
Legal firms are one of the professions wrestling with how to use AI and what the consequences will be.
Mick Savage, chief operating officer at CWC Solicitors – which has offices across Devon, said: “Internally we’re using AI to improve processes, simplify the landscape and improve the client experience.”
He said his firm was using AI to carry out simple tasks or administrative tasks which allowed staff “to spend more time dealing with clients”.