Which fruit beer brands have the highest trial rates?
Among those who have heard of BrewDog Elvis Juice, 27% have tried it. Trial is especially strong among consumers aged 45-54 (39%) and 35-44 (33%), suggesting the brand has successfully extended awareness into consumption beyond younger audiences.
Früli records the second-highest trial rate at 18% among those who have heard of the brand. Its strongest performance comes among 35–44-year-olds, where nearly one-third (32%) have tried the brand. Trial also reaches 24% among 45–54-year-olds.
JUBEL tells a different story. While overall trial stands at 17%, the brand performs particularly well among younger consumers, with 28% of 25–34-year-olds and 23% of 18–24-year-olds having tried it. Trial drops sharply among older groups, reaching just 9% among 45–54-year-olds and 10% among those aged 55 and above.
This suggests JUBEL has established itself as a youth-oriented fruit beer brand, while BrewDog Elvis Juice and Früli have achieved broader appeal across age groups.
Looking across both awareness and trial, the 25-34 demographic emerges as the category’s most engaged audience. This age group records the highest awareness for BrewDog Elvis Juice, JUBEL, Cruzcampo Sevilla, Beavertown Cosmic Drop, Lindemans, Madrí Excepcional Limón and Damm Lemon.