Prime Day 2026 LIVE: all the top TV, soundbar and projector deals handpicked by our home cinema experts

Small, good OLED TVs are an increasingly rare sight. Many of the sets are limited to step-down ranges, and even then, not all of them extend to 42 inches. Which is why we’ve always been fond of LG’s smallest C-series option. They tend to offer the holistically best experience you’ll find on an OLED of their size. And that remains the case with the 42-inch LG C5, which we gave a five-star rating and an Award last year.

It’s also why, despite owning a Sony Bravia 8 II, our TV and AV editor, Tom Parsons, has his eye on the set, with his deals sense telling him it may go even further down in price, to the point he’d consider getting one for his gaming room (man cave).

We’ve got less than half a day before Prime Day (week) starts in earnest, and if you’re keen to pick up a soundbar during the event, but aren’t sure which to get, then we have some good news. Specifically, our senior staff writer and surround sound expert, Lewis Empson, has penned a guide detailing three models he’d recommend keeping an eye on.

At the affordable end of the market, there’s the tiny, but surprisingly capable Creative Stage Pro soundbar. The tiny unit is designed for people short on space and cash, but comes with a subwoofer included. This, plus its solid handling of dialogue, makes it a great option for people using small TVs or looking for something that will fit in the bedroom.

Today’s best Creative Stage Pro deals

Next up, if you’re short on money but want a Dolby Atmos soundbar, Lewis recommends keeping an eye on the Sony HT-S2000. This affordable unit offers punchy dynamics, impressive directionality and is one of the best performers you’ll find for less than £350.

Today’s best Sony HT-S2000 deals

Finally, if you want a multispeaker system, he’d recommend keeping a particularly close eye on the Award-winning Samsung HW-Q990F. Though it has since been superseded by the newer, five-star HW-Q990H, we’re expecting the system to be heavily discounted as retailers try to clear stock.

If you do pick one up, you will be treated to a system with a central soundbar, twin satellite rear channels and a subwoofer, which combine to offer a truly immersive surround sound experience.

Today’s best Samsung HW-Q990F deals

(Image credit: What Hi-Fi?)

We always struggle to find good, cheap TVs to recommend. Which is why the TCL C6KS was such a pleasant surprise when we reviewed it last year.

Not only does it have much better specifications than most of the sets we test in the sub-£500 price bracket, but it also delivers the goods in the real world.

So much so that our reviewers gave it a What Hi-Fi? Award last year. And now, thanks to a deal on Argos, the C6KS is even better value.

(Image credit: What Hi-Fi? / Netflix, Our Planet II)

Prime Day hasn’t even officially started, but we’re already seeing plenty of deals appear, especially on TVs. Among the list of early savings, one in particular stands out: the first major discount we’ve spotted on the newly reviewed, five-star Samsung S99H.

The deal lets you grab the five-star, flagship OLED for £1899 at Richer Sounds, by using a TRADE250 promo code and then claiming £250 cashback from Samsung after purchase.

And that is a very good price for such a new flagship OLED.

But unless you insist on getting only the latest hardware, it’s not the OLED we currently recommend. For most people, the current Amazon deal on the Sony Bravia 8 II is the one to go for.

Though the Bravia 8 II isn’t as new, and the Samsung does offer performance benefits (we know that, as we ran the two head-to-head in our viewing rooms), it’s currently over £500 cheaper.

And considering how close the two are when it comes to performance, we don’t think the Samsung currently justifies the extra cost.

With all that out of the way, we have created an early list of all the top early Prime Day deals we’ve spotted – including ones from rival specialist retailers.

2026-06-22T15:35:21.076Z

Looking for an OLED TV?

(Image credit: What Hi-Fi? / Prime Video, Stanley Tucci Searching For Italy)

If you’re looking for an OLED TV during Prime Day, then we have one piece of advice: make sure you check last year’s models as well as the newest ones.

Today’s best LG OLED evo AI C5 65-inch TV 2025 and Sony Bravia 8 II 65-inch QD-OLED TV deals

Prime Day 2026 technically starts at midnight (UK time) tonight. But there are already a lot of early deals appearing. Which is why, to help you avoid buying a lemon, we have a couple of bits of advice for shoppers.

Prime Day is an Amazon event, one that requires a Prime subscription to be part of. But even if you have subscribed to Prime and can take advantage of the event’s discounts, we still recommend checking specialist retailers, as well as Amazon.

First, because specialist retailers usually run similar discounts, some offering even better prices than Amazon during Prime Day.

Today’s best KEF XIO deals

Prime Day is a sales event, so it’s designed to instil a sense of urgency and persuade you to buy things. That means it’s all too easy to get lost in the hype and buy a lot of things you don’t need if you don’t go in prepared.

That’s why we always recommend doing your research before the event and going in with a hit-list of things you want. That can be a shortlist of products to keep an eye on or a category in general, to make sure you’re spending your money only on the things you actually need/want.

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