The statement posted to Instagram on Tuesday said: “We are beyond heartbroken by Paul Flack’s passing. We loved Paul so deeply, and this news has shattered us all.
“Paul was funny, kind and loving. He gave the best hugs and had the most brilliant laugh. We will miss him so much.
“Flackstock exists as a festival to give people hope.
“To remember those who have been lost, and to hold a hand out to anyone who is struggling.
“This news is hard to hear and hard to share. Right now, our focus is supporting the Flack family however we can, so please bear with us while we grieve someone we loved so very, very much.
“Please take care of each other, and be kind.”
Flackstock has been held annually since 2022 to raise money for mental health charities.
It was initially held from a Berkshire estate but has since moved to London’s Crystal Palace Bowl.
Paul Flack was the older brother of Caroline, the ex-Love Island and X Factor host who was found dead at her home in Stoke Newington, London, on 15 February 2020.
An inquest later established she had taken her own life at the age of 40.
Do you have a story suggestion for Norfolk? Contact us below.