“As set out in Seafish’s Annual Plan, we’re committed to delivering smoother and expanding seafood trade by helping businesses navigate the complexities of international markets and reduce barriers to trade.
“Our presence at this year’s expo is a practical example of that commitment in action.”
UK registered seafood companies attending can apply for a free-of-charge branded podium on the UK pavilion.
These free-standing podiums act as company-specific reception desks and provide a focal point for exporters engaging with visitors and prospective customers.
Andy Gray, Seafish Trade Engagement Manager said: “Feedback from UK companies that have attended recent expos in Tokyo has highlighted significant trade wins and further expectations for growth.
“Exhibitors report that Japanese customers and other expo visitors value the opportunity for face-to-face interactions, helping to build trust and strengthen commercial relationships.”
The UK pavilion at this year’s event is funded by the new UK Government Seafood Exports Package as part of the wider UK Fisheries and Coastal Growth Fund and includes a communal lounge for meetings with existing and prospective customers, a live kitchen for recipe sampling and product demonstrations, free-of-charge branded podiums for UK exporters and support from Seafish, Seafood Scotland and Defra staff.
UK Government trade specialists will be available throughout the event to help exporters better understand the Japanese market and establish valuable commercial connections.
Interpreters will be on hand to facilitate discussions in Japanese and English.
The 28th edition of the annual expo will take place at Tokyo Big Sight from 19-21 August 2026.
UK registered seafood companies can apply for a branded podium on the UK pavilion by completing the application form.