Wensum Valley Angling has announced that it has closed its store on Fir Covert Road in Taverham after more than 10 years of trading.
In a statement online, it said the decision has not been “taken lightly” and cited pressures in the market contributing to the closure.
“After more than 10 years of trading, it is with great sadness that we announce that Wensum Valley Angling Ltd has closed its doors for the final time,” the post said.
“This has not been a decision we have taken lightly. It has been a long, carefully considered process, but sadly the current retail climate has made it impossible for us to continue trading.
“We would like to express our sincere thanks to every one of our loyal customers, dedicated suppliers and hardworking employees.
“Your support, friendship and loyalty over the years have meant more to us than words can ever express.
“We have been privileged to serve such a fantastic angling community and have made many lifelong friendships along the way.
“Although this chapter has come to an end, we will always look back with immense pride on everything that Wensum Valley Angling Ltd achieved over the past decade.”
Shallowbrook Lakes in Norwich has described the closure as a “shame”. (Image: Google Maps)
The shop sold a range of fishing equipment, bait and luggage, serving keen anglers across the area.
Shallowbrook Lakes in Costessey, Norwich, describes the closure as a “shame” but said it was a “sign of our times”.
“This is such a shame but certainly the sign of our times,” the post said. “Supporting independent retailers is so important, but alas small businesses cannot keep pace with the might of Amazon and ordering from the armchair.
“We have lost a great tackle shop and with it that passion and enthusiasm that Daniel and his staff gave over the counter.
“We at Shallowbrook wish Daniel and his family the very best for the future.”