Key findings:
Desk fans are the most common cooling device among Britons, with 39% already owning one before this summer and a further 9% purchasing one during the current heatwaves. Price is the leading purchase driver, with 67% saying it is the most important factor when choosing cooling devices, ahead of quality (41%) and availability (37%). Nearly half of Britons (49%) have no plans to install air conditioning at home, while only 13% say they are likely to do so and 3% already have it installed.
With Britain experiencing record-breaking spells of hot weather this summer, staying cool has become a priority for many households. New YouGov Surveys data explores which cooling devices Britons are purchasing, what influences their buying decisions, where they shop, and whether they are considering installing air conditioning at home.
Which cooling devices are Britons buying during the summer heatwaves?
Desk fans are the most common cooling product among Britons, with 39% saying they already own one – and a further 9% having purchased one during this summer’s hot weather.
Tower fans follow, with 37% already owning one and 7% buying one this summer. Pedestal fans are also relatively common, with 32% owning one before this summer and 5% purchasing one during the recent warmer months.