Ofcom says 26% of UK viewers turn to Netflix as first video choice

Ofcom says 26% of UK viewers turn to Netflix as first video choice

The latest annual Media Nations report from UK regulator Ofcom shows that one quarter (26%) of viewers use Netflix as their first choice when looking for something to watch, followed by the BBC at 25 percent, ITV at 15 percent and YouTube at 10 percent. Netflix is highest first choice for 25-34 year olds (39%) and YouTube is highest among 16-24 year olds (23%).