The proceeds will support the group’s Elevate27 strategy, which centres on building fully owned or majority-controlled positions in core markets. The move to full ownership of AG Insurance in Belgium, completed in H1 2026, follows the same logic. The group is concentrating capital where it has direct control over underwriting, pricing, and distribution. For brokers, Ageas’s UK investment looks structural rather than opportunistic. The Connells platform is an early signal of how it intends to use that position.